The Party Supplies market was valued at USD 15.2 Billion in 2024 and is forecasted to reach USD 27.0 Billion by 2033, growing at a CAGR of 6.6% during the period 2025 to 2033. The market growth is driven by an increase in social celebrations and events, the rising use of online platforms, as well as the expanding influence of social media. Balloons dominate the product segment, and North America holds the largest regional market share.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Party Supplies Market Key Takeaways
- Current Market Size: USD 15.2 Billion in 2024
- CAGR: 6.6% from 2025 to 2033
- Forecast Period: 2025-2033
- The market benefits from increased social parties and themed celebrations, notably birthdays, weddings, baby showers, and festivals, which boost demand.
- The U.S. party supply industry is moving toward sustainability, with an 81.80% market share emphasizing biodegradable and eco-friendly products in 2024.
- Online shopping growth has expanded availability worldwide, supporting market expansion.
- Balloons segment leads with 11.7% market share in 2024, driven by demand for themed and biodegradable balloons.
- Domestic use dominates with 71.8% market share as at-home and small gatherings rise in popularity.
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Market Growth Factors
The Party Supplies market growth is primarily propelled by the increasing number of social celebrations such as birthdays, weddings, graduations, and holidays. Destination weddings have shown marked growth, increasing from 18% in 2022 to 21% in 2023 and further to 26% in 2024. This rising trend encourages demand for themed decorations, tableware, and accessories for these occasions, while event planners seek innovative and visually engaging products that meet rising consumer expectations.
An accelerating inclination towards online applications and websites further fuels growth. Online buying, now a USD 6.8 trillion sector projected to reach USD 8 trillion by 2027, allows consumers global access to large inventories of personalized and premium party supplies. Features such as price comparison, review reading, doorstep delivery, and next-day shipping enhance consumer convenience significantly. Digital tools including augmented reality are transforming the shopping experience by enabling virtual event setup previews.
The influence of social media platforms such as Instagram, Pinterest, and TikTok strongly impacts the market. U.S. influencer marketing expenditure is expected to reach USD 7.14 billion in 2024, a 15.9% year-over-year increase. Social media encourages consumers to create visually appealing and themed parties, increasing demand for fashionable and unique party supplies, while brands leverage digital marketing and influencer partnerships to capture market share.
Market Segmentation
Analysis by Product Type:
- Balloons: Dominating segment in 2024 with 11.7% market share; includes foil, latex, personalized, and biodegradable balloons used in birthdays, weddings, and events.
- Banners: Not specifically detailed but included as a key product segment.
- Pinatas: Included as a product type.
- Games: Included as a product type.
- Home Décor: Part of product offerings.
- Tableware/Disposables: Included in the product mix.
- Others: Other party supply items.
Balloons segment is highlighted for customization, LED options, and DIY kits, appealing due to aesthetic and environmental considerations.
Analysis by Application:
- Commercial Use: Used in professional contexts such as corporate events and launches.
- Domestic Use: Accounted for 71.8% share in 2024, driven by home celebrations like birthdays, anniversaries, baby showers, and holidays, supported by online shopping and trending DIY party organization.
Analysis by Distribution Channel:
- Supermarkets and Hypermarkets: Command 26.0% market share in 2024; offer comprehensive party products and promotions attracting cost-conscious buyers.
- Convenience Stores: Included as a channel.
- Specialized Stores: Included in distribution.
- Online Stores: Significant growth channel due to convenience and range.
- Others: Other distribution channels.
Regional Insights
North America leads the international party supplies market with a 30.9% share in 2024. This dominance is due to high disposable incomes, frequent social parties, extensive themed party culture, and a wide retail network comprising supermarkets, specialty stores, and online platforms. Social media trends and influencer marketing highly influence consumer purchases, and there is growing demand for eco-friendly and customized party products. Festive seasons such as Halloween, Thanksgiving, and Christmas further increase demand. The region’s strong online shopping infrastructure continues to propel market growth.
Recent Developments & News
- October 2024: Celebrity chef Duff Goldman and Hallmark released a limited party supply collection, adding creative and stylish touches to events.
- October 2024: Instacart and Party City partnered to offer same-day delivery from over 700 North American stores, enhancing convenience for party preparation.
- May 2024: Nevada County OES and United Way of Nevada County organized a Community Go-Bag Party with free emergency kits and party supplies, promoting wildfire preparedness.
- March 2024: Michaels launched “Birthday Parties” nationwide in the U.S. for children aged 4-13, expanding their party supplies category following a successful Canadian pilot.
Key Players
- American Greetings Corporation
- Betallic, LLC
- Creating converting
- Meri Meri
- OTC Direct, Inc.
- PartyDeco
- Shindigz
- Shutterfly, Inc.
- The Beistle Company
- Unique Industries Inc.
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