The global party supplies market size is booming, valued at USD 15.2 billion in 2024 and projected to surge to USD 27.0 billion by 2033 with a 6.6% CAGR. Driven by rising disposable incomes, the growing appeal of themed and social celebrations, and widespread e-commerce adoption, the market is poised for strong growth.
Study Assumption Years
- BASE YEAR: 2024
- HISTORICAL YEARS: 2019–2024
- FORECAST YEARS: 2025–2033
Party Supplies Market Key Takeaways
- North America leads with a 30.9% share in 2024, supported by high consumer spending, mature e-commerce, and eco-friendly trends.
- Product-wise, balloons capture 11.7% market share, boosted by customized and biodegradable options.
- Domestic applications dominate at 71.8% share, reflecting the rise in home-based celebrations.
- Supermarkets and hypermarkets hold 26.0%, offering convenience and bulk purchase benefits.
- Market size and forecast: USD 15.2 B in 2024 – USD 27.0 B by 2033 at 6.6% CAGR.
Market Growth Factors
- How Are Party Supply Brands Adapting to the Rise of Micro-Celebrations and Intimate Events?
The global party supplies market is on fire, fueled by shifting consumer preferences and the influence of social media. Nowadays, events like birthdays, weddings, baby showers, and corporate gatherings are all about unique themes and personal flair. This change has led to a surge in demand for eye-catching, customizable, and eco-friendly decorations, including themed balloons, tableware, and banners. With more disposable income and a growing desire to create unforgettable, shareable moments, people are more than willing to splurge on high-quality party décor. These trends are opening up exciting growth opportunities for businesses in the event and party supplies industry.
- Replace Traditional Party Stores with Digital Pop-Ups: The Future of Party Shopping
The party supplies market is undergoing a significant digital makeover, with e-commerce taking the lead. In fact, U.S. online sales are set to reach an impressive USD 2.08 trillion by 2032, thanks to consumers’ increasing craving for convenience, variety, and speed. Cutting-edge technologies are reshaping the online shopping landscape – retailers and direct-to-consumer brands are embracing same-day delivery and augmented reality for virtual event planning to boost user engagement. With AI-powered logistics, smart kiosks in stores, and seamless digital platforms, businesses are streamlining their operations to cater to the growing demand for quick, personalized, and hassle-free shopping experiences.
- Turning Party Waste into Compost: Creative Ways to Repurpose Celebration Materials
The party supplies market is experiencing a significant digital transformation, with e-commerce stepping into the spotlight. In the U.S., online sales are projected to reach a whopping USD 2.08 trillion by 2032, fueled by consumers’ cravings for convenience, variety, and speed. Cutting-edge technologies are changing the online shopping landscape—retailers and direct-to-consumer brands are now offering same-day delivery and using augmented reality for virtual event planning to enhance customer satisfaction. With AI-driven logistics, smart in-store kiosks, and integrated digital platforms, businesses are optimizing their operations to meet the rising demand for quick, personalized, and seamless shopping experiences.
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Market Segmentation
By Product Type:
- Balloons: Foil, latex, LED & custom biodegradable options.
- Banners
- Pinatas
- Games
- Home Decor
- Tableware/Disposables
- Others
By Application:
- Commercial Use
- Domestic Use
By Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialized Stores
- Online Stores
- Others
Breakup by Region:
-
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Regional Insights
In 2024, North America dominates the global market with a share of 30.9%. This leadership position is driven by factors such as strong disposable incomes, a vibrant culture of celebrations, well-developed retail and e-commerce networks, and an increasing preference for sustainable and customized party supplies.
Recent Developments & News
Recent market innovations include celebrity-themed collections, same-day delivery partnerships, and community initiatives:
- In October 2024, chef Duff Goldman and Hallmark launched a limited-edition party line.
- Also in October, Party City teamed up with Instacart to offer one-hour delivery from 700+ North American locations.
- In May 2024, a U.S. community event combined party supplies with emergency preparedness kits.
- In March 2024, Michaels debuted in-store “Birthday Parties” experiences for children aged 4–13.
These developments reflect the industry’s shift toward personalization, convenience, experiential retail solutions, and socially responsible products.
Key Players
American Greetings Corporation, ArtisanoDesigns, Hallmark Cards Inc., Huhtamäki Oyj, Martha Stewart Living Omnimedia Inc. (Marquee Brands), MyBirthdaySupplies.in, Oriental Trading Company (Berkshire Hathaway Inc.), Party City Holdco Inc., Pioneer Worldwide, Shutterfly LLC, Unique Industries Inc. etc.
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