ack of the Corteiz tracksuit’s four main colors—black, grey, yellow, and purple—each representing an important aspect of the brand: black for “criminal,” grey for “neutral,” yellow for “caution,” and purple for “royalty.” Corteiz also offers a more conventional range of colors, such as white, navy, and black. To achieve the perfect balance of comfort a 3. Community: The Power of the Collective One of the main reasons for Corteiz’s success, besides its innovative marketing strategy, is the strong community that the brand has built around it. The brand is not simply selling products; it is selling a lifestyle and an attitude and has a worldwide following of fans who identify with the brand’s message. The tracksuit doesn’t merely cover your body, it makes a statement. Corteiz’s social media posts showing how people wear the tracksuit amongst the underground wealthy and famous and also the poor and unknown are evidence of the movement that is taking place. 4. Status Symbol: Who Wears It The Corteiz tracksuit is not very expensive, but that does not make it any less of a status symbol. Other brands like Balenciaga or Vetements offer similar styles that can easily range in the thousands of dollars. However, a lot of celebrities and artists like Drake, A$AP Rocky, and Lil Uzi Vert have been seen wearing it, which makes it a must-have among the hip hop crowd. On the other hand, those who cannot afford it still might get the chance to own one of the pieces through reselling since the resale prices start at a surprisingly high amount for a simple tracksuit. 1. Origins: From the Block to the Globe The story of Corteiz begins not in fancy showrooms or the most sought-after fashion houses but on the streets of West London, where Clint, the founder, built a cult following through guerilla marketing, exclusive drops, and an unfiltered connection to youth culture. You would think that with the introduction of Corteiz, the streetwear scene would be all the more diverse and vibrant, but sadly, the opposite happened. Many brands went after mainstream success, losing touch with that raw, unfiltered spirit that birthed the genre. Clint reversed the trend. 2. Design Philosophy: Built Different The Corteiz tracksuit is not at first sight something complicated—clean shapes, pronounced logos, and useful features. Nonetheless, when one looks closely, one can see that every single one of these elements is very intentional. The signature colors that make up the Corteiz tracksuit’s four main colors are black, grey, yellow, and purple, with each color standing for something different: black for “criminal,” grey for “neutral,” yellow for “caution,” and purple for “royalty.” The brand also provides a selection of more conventional-tone colors like white, navy, and black. 3. Community: The Power of the Collective Corteiz’s success, apart from its marketing strategy, is greatly attributed to the community of support that the brand has built around it. The brand is not simply selling products; it is selling a lifestyle and an attitude and has a worldwide following of fans who identify with the brand’s message. The tracksuit does not only protect your body; it also conveys a message. Corteiz’s social media posts illustrate how people wear the tracksuit among the mixes of the underground wealthy and famous, as well as the poor and unknown, which are proof of the movement that is happening, and the timeline shows it’s been going on for a while now. 4. Status Symbol: Who Wears It The Corteiz tracksuit is not very expensive, but that does not make it any less of a status symbol. Other brands like Balenciaga or Vetements offer similar styles that can easily range in the thousands of dollars. However, a lot of celebrities and artists like Drake, A$AP Rocky, and Lil Uzi Vert have been seen wearing it, which makes it a must-have among the hip hop crowd. On the other hand, those who cannot afford it still might get the chance to own one of the pieces through reselling since the resale prices start at a surprisingly high amount for a simple tracksuit. 1. Origins: From the Block to the Globe The story of Corteiz begins not in fancy showrooms or the most sought-after fashion houses but on the streets of West London, where Clint, the founder, built a cult following through guerilla marketing, exclusive drops, and an unfiltered connection to youth culture. You would think that with the introduction of Corteiz, the streetwear scene would be all the more diverse and vibrant, but sadly, the opposite happened. Many brands went after mainstream success, losing touch with that raw, unfiltered spirit that birthed the genre. Clint reversed the trend.
