Finding clients for your company is one of the most delicate processes in the current climate, considering the growing competition between businesses in both physical and digital spaces. However, there are certain strategies that achieve immediate results for a business looking for clients. We’ll tell you about them.
1. Getting clients: start with leads
In the digital environment, many of the customers businesses acquire first go through a preliminary stage, where the user has provided their information to the company but hasn’t yet purchased anything. This is known as a lead.
Thus, a sales lead is a potential customer. They are quantified as such because they have demonstrated interest in a business in different ways, for example, by downloading content from the business’s website, requesting more information through a form, or requesting a quote after viewing an ad.
In exchange for the information they requested, the lead voluntarily provides their information to the company (such as their name, phone number, and email address). This allows the company to contact them to convert this sales opportunity into a closed deal.
Finding clients for your company can start with generating leads, and for that, it’s essential to have an adequate digital marketing strategy . It may also require efforts that combine online and offline actions. For example, 50% of marketing experts use phone calls to close a deal , according to Ruler Analytics.
Thus, one of the most common strategies for finding clients online is the following: ads are set up so that the user sees them when they search on Google for a service or product related to the business. The ads take the user to a page with a form, where contact information is requested , converting an unknown user into a lead . A sales call will then transform this lead into a customer.
Pro Tip: Submit your business to directories and boost local visibility. Improve SEO, gain more traffic, and attract customers searching for services like yours.
2. How to find clients for your company: 5 tips
2.1. Use social media
Social media has revolutionized customer search strategies for your business. A presence on social platforms like Facebook, Twitter, Instagram, or YouTube provides an opportunity to promote your company’s products and services and connect with potential customers.
To generate leads that later become customers, it’s necessary to create quality content on social media that informs and entertains users, generating a powerful and differentiated brand image. Additionally, some networks offer their own lead generation systems, such as Facebook ads.
2.2. Offer webinars or consulting servicesÂ
Obtaining leads and finding clients for your company often involves offering exclusive and valuable content to those potentially interested in your business. Thus, educational content in webinar or ebook format is often a perfect way to capture the data of people who may then be open to learning more about your products and services.
Ultimately, it’s about attracting the attention of people who are already interested in the area related to your business. Through a webinar or consulting service, you position your company as an authority in the field and also establish a relationship of trust with potential clients.
2.3. Generate email marketing campaignsÂ
Converting leads into customers can be a simpler process if you establish a relationship of trust with them through a series of informative emails. To do this, use an email automation tool and organize your leads’ contacts in a database.
Sending personalized offers (based on products the prospect has shown interest in) or time-bound offers is often a good strategy to encourage them to take the final step and become a customer.
2.4. Make use of content marketing
Content marketing involves providing valuable content (whether in blog, video, podcast , or other formats) that attracts people potentially interested in your products or services. By publishing regularly and ensuring quality, it’s possible to attract more people to your website and, through the right strategies, get them interested in your products or services.
In addition, content is an important part of web positioning strategies.
2.5. Participate in events
Events such as trade shows or conferences are a way to raise awareness of your business, establish yourself as a trusted and authoritative brand in the sector, and ultimately reach more customers. It’s a way to reach, both physically and online, people who might otherwise never learn about your products or services.
