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chrome hearts

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I chatted with the attendant, Alex, who had been wearing a Chrome Hearts hoodie layered with silver rings. He explained the story—how the brand started in LA, merged punk-rock aesthetics with high-end craftsmanship, and built a cult following without chasing trends. “These jeans aren’t for the masses,” he said. “They’re for people who dare to be different.” I realized then that I wasn’t just buying jeans. I was joining something deeper.