Women who come across handmade juttis tend to turn into their biggest supporters. They go through a change that is more than just mere footwear satisfaction. In 10 years of sacrificing comfort for fashion or accepting mass produced shoes that just didn’t fit properly, they find something else in handcrafted juttis from companies such as Gulbhahar.
The comfort revelation occurs within days of wearing well made, handmade juttis. Women who had hitherto experienced everyday foot discomfort, pressure points, and end-of-day pain now suddenly walk greater distances without complaining. The handiwork results in each pair fitting slightly differently from mass-produced alternatives. Experienced artisans mold the leather with a sensitivity to foot anatomy that even machines cannot match.
Working women especially enjoy how traditional juttis address their office footwear issue. They get to wear culturally relevant, aesthetically pleasing shoes to office meetings without sacrificing professionalism or comfort. Co-workers would sometimes comment on how nice and thoughtful the craft of juttis is, bringing the positive attention to the fact that they are also appreciating their local professional social culture.
The aspect of durability completely changes how women think about shoe shopping. Rather than buying budget shoes every few months, they would buy artisan-made juttis, which only get better with age. The leather gains character, the colors intensify, and the stitching holds good with regular use. Women do the cost per wear and find quality footwear ends up saving money in the long run.
Another factor that can contribute to versatility. The same pair of Gulbhahar juttis can work with traditional Indian clothing for family happenings, and also be worn with western clothing for social outings. This makes the act of making decisions related to one’s wardrobe easier while still satisfying social expectations related to dress.
Women develop emotional attachment to their handcrafted juttis that extends past matters of style. Buying shoes that are made by hand by artisans connects you to the traditions of making and heritage and it instantly is tangible and connected to thousands of years of culture and craft. In addition to that, you are also supporting artisans who are keeping techniques and traditions alive which have been passed on to them, and therefore the act of purchasing itself is intentional.
The change also affects confidence and their behaviors. Women say that when they wear a good quality jutti, they feel more grounded and comfortable in their bodies. Friends and relatives notice the changes too, and often, they comment on the change in demeanor and how they present themselves in their daily lives.
When women start wearing the unconventional handcrafted jutti, social interactions usually focus around their footwear choices. Individuals inquiring about the beautiful embroidery, the quality of craftsmanship, and where they got such unusual shoes present opportunities to engage discussions regarding traditional crafts and artisans’ support.
Quality-focused women understand that handcrafted juttis are an escape from fast fashion mentality. Instead of owning many cheaply-made pairs, they have small collections of exceptional shoes that has many uses and lasts much longer.
The health advantages don’t stop with instant comfort. Proper support for the foot and use of natural material let feet breathe and move naturally during the day. Women who had been suffering from swelling, blisters, or joint pain before switching to well-made handmade juttis often notice an improvement.
Word-of-mouth endorsements fuel much of the increasing demand for high-quality handmade juttis. Women pass on their positive experiences with sisters, daughters, colleagues, and friends, creating ripples that expose more people to artisan-made footwear.
